OVERALL VALUE PROPOSITION

Creativity and the creative process is explored through individual, small, and large group exercises designed to challenge participants’ imagination and risk taking as they develop solutions that consider both form and function.

WORKSHOP PROGRAM – PART 1 INDIVIDUAL & CREATIVITY

1. Welcome

Overview:

Participants complete name tags, enjoy continental breakfast and are asked to walk around the space and use their cell phones to capture a photograph that represents themselves. They are instructed to text their digital photo to the guest artist to compile.

Duration: 30 minutes

2. Activity #1– Introductions

(Business: Brett Trusko, Design: Eric Daniels & Richard Bressani, Guest Artist (photographer): Peter Kubilus)

Overview:

Participants introduce themselves and the photo they took. Photos are displayed on a large screen. After each introduction and participant’s description, guest artist discusses the photographic qualities he sees in the composition related to balance, scale, contrast, symmetry, volume and proportion and the feelings it captures. 

Duration: 45 minutes

3. Creativity and Me (Brett Trusko)

  1.  Recognizing your uniqueness and talent
  2. Creative exploration (getting out of your comfort zone)
  3. Creative energy (letting loose to see what happens)

Duration: 20 minutes

 

4. Block Composition Part 1 (ekd/studios)

Overview:

Participants explore their own creative preferences and aesthetic eye as they work individually to create unique, simple block compositions. Through group critique they begin to recognize and understand design concepts of balance, scale, contrast, symmetry, volume and proportion.

Duration: 30 minutes

Description:

A long table covered with about a hundred different sized/shaped wood blocks is in the center of the space and is surrounded by individual pedestals. Participants choose a pedestal as their work space for this individual exercise. Participants are asked to create one aesthetically pleasing composition using three blocks of their choice from the long table. They are encouraged to explore different block compositions and follow their instincts to arrive at one that is visually interesting.

Participants are given post-it notes and asked to vote for the three best block compositions. The top three are discussed for their aesthetic value and why they are successful. Participants begin to use design vocabulary to explain their choices.

Participants return to their original pedestal and are given a short amount of time to rework their composition based on the feedback from the group critique.

Participants are gathered for a second group critique. They are given post-it notes and asked again to vote for the three best block compositions. Participants use design vocabulary to explain their choices and discuss the refinement and evolution of the compositions.

5. Activity #2 – Box Composition Part 2 (ekd/studios)

Overview:

Participants continue to explore their own creative preferences and aesthetic eye as they work individually to develop elaborate box compositions that demonstrate an understanding of the design concepts of balance, scale, contrast, symmetry, volume and proportion.

Duration: 45 minutes

Description:

The long table is now covered with about a hundred different sized/shaped cardboard boxes in the center of the space and is surrounded by individual pedestals. On each pedestal is a roll of tape. Participants choose a pedestal as their work space for this individual exercise. Participants are asked to create one aesthetically pleasing composition using five boxes (and tape) of their choice from the long table. They are encouraged to explore different box compositions and follow their instincts to arrive at one that is visually interesting.

Participants are gathered for a group critique. They are given post-it notes and asked to vote for the three best box compositions. The top three are discussed for their aesthetically value and why they are successful. Participants begin to use design vocabulary to explain their choices.

Participants return to their work space and are given a short amount of time to rework their compositions based on the feedback from the group critique.

Participants are gathered for a second group critique. They are given post-it notes and asked again to vote for the three best box compositions. Participants use design vocabulary to explain their choices and discuss the refinement and evolution of the compositions.

6. Frank Gehry Presentation (ekd/studios)

Overview:

Participants are introduced to the architecture of Frank Gehry and learn about the creative development of ideas and concepts in his design process. 

Duration: 15 minutes

7. Short Coffee/Restroom Break

Duration: 15 minutes

WORKSHOP PROGRAM – PART 2 COLLABORATION AND CREATIVITY

8. Creativity and Collaboration (Brett Trusko)

  1. Ideas are the foundation of innovation – how to generate ideas from collaboration
  2. Empowering people to take risks and push ideas without blame or fear
  3. Freedom to allow for creativity and exploration

Duration: 20 minutes

 

9. Activity #3 – Collaborative Box Composition (ekd/studios)

Overview:

Participants are assigned to another’s pedestal. Tape has been replaced with scissors. Participants are asked to identify the positive aesthetic aspects of the box composition and then are charged to work reductively and to cut away parts from the composition to further develop it. Participants learn to work with the existing design choices of another person to create a composition that is dialogue between the two individuals. Participants begin to explore the relationship between the inside and outside spaces of the composition and apply their understanding of the design and aesthetic principles. This a quick exercise.

Duration: 30 minutes

Participants rotate three times to work on three different box compositions.

Participants are gathered for a group critique. They are given post-it notes and asked again to vote for the five best box compositions. Participants use design vocabulary to explain their choices and discuss the refinement and evolution of the compositions.

10. Ralph Appelbaum & Associates Presentation (ekd/studios)

Overview:

Participants are introduced to the interior environments of Ralph Appelbaum and Associates and learn about the creative development of ideas and concepts in his team’s design process. 

Duration: 15 minutes

LUNCH

During lunch, participants are given post its and asked to provide their feedback on the following:

  1. How is my creativity encouraged in my current job?
  2. How is my creativity limited in my current job?
  3. What is my biggest challenge when working with others collaboratively?
  4. How is my understanding of the creative process changing or expanding?

Questions are presented on boards and participants place their responses on the boards.

Answers are reviewed and discussed while participants eat lunch.
 

Duration: 30 minutes

WORKSHOP PROGRAM – PART 3 CREATIVE TEAMING

11. Creative Teams (Brett Trusko)

  1.  What is good innovation and how do we target and create it
  2.  Structure – creating a system for innovation
  3. Teams – good teams, bad teams and innovation

Duration: 20 minutes

 

12. Activity #4 – Team Design Activity Part 1 (ekd/studios)

Overview:

Participants are assigned to teams of five. They are presented with one of the five best box compositions from previous exercise and are charged with developing a story for the composition and considering the use of the spaces created by the box composition (interior and exterior). Participants use their imagination and conceptual skills to visualize uses for the spaces defined by the box composition. Groups are provided with flip charts, marker and other visualization materials to help them illustrate and organize their ideas.

Duration: 30 minutes

 

13. Short Coffee/Restroom Break

Duration: 15 minutes

 

14. Activity #4 – Team Design Activity Part 2 (ekd/studios)

Overview:

Groups are then given a list of twenty program spaces for customer experiences and the group must identify the spaces within their box composition best suited for at least five of the functions.

Participants will consider usage and the customer/visitor experience and how the services respond and enhance the resulting environment. Groups are charged with using paper, box pieces, tape, and other materials to add to the box compositions and further express their design concept. The groups gather to present their customer/visitor experience to one another. After all presentations have been completed, they are given post-it notes and asked to vote for the three best box compositions.

Participants continue to use their design vocabulary to explain their concept and design development. The top three are discussed for their business proposition value and why they are successful. 

Duration: 90 minutes

WORKSHOP CONCLUSION

Overview:

Brett Trusko and ekd/studios and visiting artist debrief the entire day and experience, take questions and conclude with an overview of the design thinking principles and how relevant they are to the participants in their pursuit of more meaningful solutions to any and all projects they are given.
 

Duration: 30 minutes